This even has fans all over the world and is traditionally organized during the first national holidays of June in the city of Kazanlak, a center of rose growing and processing. The festivities open with the rituals of rose picking and rose brewing performed by girls in multicolored folk costumes.
The feast unravels with a festival procession from the rose gardens to the central square, where the “Queen of Roses”, the most beautiful girl of the year, is selected with a contest. Wearing a rose wreath and showered with flowers, she welcomes the guests that came for the feast. then a bright-colored and cheerful celebration with a lot of singing and dancing begins. The folklore part of the feast ends with a horo dance.